How BC.Game Generated 106,972 Clicks Through Mobile Ad Formats in Three Months

Overview

Over three months from March to May 2025, BC.Game achieved 106,972 clicks and 28.4 million impressions through mobile-first advertising with Cointraffic. The campaign demonstrated how crypto-native placements and mobile-optimised formats can overcome the platform restrictions that plague gambling advertisers on mainstream channels.

Company Background

BC.Game is a blockchain-based gambling platform founded in 2017, offering cryptocurrency payments and provably fair gaming. The partnership with Cointraffic began in 2022 with an initial €5,000 test campaign — a relationship that grew into sustained monthly campaigns scaled to €45,000+ by 2025.

The Challenge

Gambling advertisers face a fundamental problem: Google Ads and Facebook maintain strict prohibitions on gambling content, forcing platforms to find alternatives or risk constant account suspension.

Beyond platform access, BC.Game had three additional objectives:

Mobile-first acquisition. Research shows 60–75% of gambling activity happens on mobile devices. Desktop-focused advertising misses the majority of the target audience.

Performance accountability. The competitive iGaming vertical demands measurable return on ad spend, not just impressions.

Creative agility. Frequent promotions — seasonal events, sports sponsorships, new game launches — required rapid creative updates without complicated approval processes.

Campaign Strategy

Mobile formats took priority:

• Popunder ads (full-page formats opening behind browser windows)
• Mobile notifications (push-style alerts)
• Sticky mobile banners (persistent placements during scrolling)
• In-app advertising (placements within crypto applications)
• Slide banners

These formats delivered 2–3× higher engagement rates compared to traditional banner placements by commanding attention when users are actively engaged with crypto content.

Crypto-native placements put BC.Game in front of users already comfortable with cryptocurrency transactions:

• CoinGecko — millions of monthly active researchers checking prices and tracking portfolios
• DEXTools — real-time DEX data attracting active traders with existing wallet infrastructure
• Etherscan — sophisticated participants researching blockchain transactions

Advanced tracking via Voluum server-to-server integration monitored micro-conversions beyond initial clicks — landing page interactions, registration completions — enabling budget optimisation based on actual funnel progression.

Cointraffic managed all creative updates, including holiday campaigns, BC.Game's LCFC sponsorship activations, and ongoing promotional cycles, without disrupting delivery.

Results

The 0.38% CTR aligns with gambling display advertising benchmarks (0.3–0.5%), reflecting a market where players research multiple platforms before depositing. The €3.56 CPM represents efficient pricing compared to typical gambling rates of €4–8 for quality crypto-native traffic.

Key Takeaways

Mobile-first is non-negotiable. With 60–75% of gambling on mobile, allocate 70–80% of budgets to mobile-optimised formats and treat desktop as supplementary reach.

Crypto-native placements overcome platform restrictions while delivering users already qualified for your offer.

Long-term optimisation beats quick wins. BC.Game scaled from a €5,000 test to €45,000+ monthly campaigns over two years by validating performance before committing to higher spend.

Full-service management enables focus. Outsourcing creative updates and placement optimisation frees internal teams to focus on product and player experience.