How Cointraffic's Campaign Strategy Drove Kaanch's €3M DeFi Presale Success

Overview

In May 2025, Kaanch — a DeFi project — executed a presale campaign that raised over €3 million in funding through strategic advertising deployed and optimised by Cointraffic.

The Challenge

DeFi presales in 2025 faced intense competition, with multiple projects launching every week. Kaanch started with limited brand recognition beyond its Twitter and Telegram communities, competing against better-funded rivals with institutional backing.

Key obstacles included:

• Static banner creatives underperforming in saturated advertising environments
• Need for sophisticated campaign management and real-time optimisation
• Audience differentiation in a crowded DeFi market

Campaign Strategy

Phase 1 — Premium Platform Testing

Cointraffic began with a €10,000 test deployment on CoinMarketCap, leveraging the platform's authority, global reach, and high-intent audience of cryptocurrency researchers and active investors.

Phase 2 — Multi-Platform Expansion

After validating performance on CoinMarketCap, the campaign expanded with €15,000+ across crypto news sites, trading platforms, blockchain explorers, and DeFi information portals. Peak daily spend reached €4,000–€5,000.

Creative Optimisation

Static banners were replaced with HTML5 animated formats featuring:

• Progressive message revelation through animation sequences
• Clear call-to-action emphasis in final frames
• Consistent brand presentation across all standard IAB sizes (728×90, 300×250, 160×600, 320×50)
• Optimised loading performance across devices and browsers

Animated creatives drove significantly higher engagement rates compared to the static banners tested at the start of the campaign.

Results

The campaign achieved €3 million in presale funding, establishing Kaanch as one of 2025's standout DeFi opportunities.

Key Takeaways

Test premium platforms first. Validating on CoinMarketCap before broad scaling confirmed performance and minimised risk.

Invest in animated creative. HTML5 animations broke through advertising saturation in ways static banners could not.

Concentrate spending strategically. Concentrating budget during the presale's critical conversion window rather than spreading it evenly had a clear impact on the outcome.

Dedicated account management matters. 24/7 optimisation and rapid response to performance signals kept the campaign on track throughout the presale.