KuCoin and Cointraffic: A Winning Partnership in Crypto Advertising
KuCoin sought to expand beyond its established Asian markets and become a globally recognized household name. Their partnership with Cointraffic — running up to four simultaneous campaigns delivering 4 million daily impressions — delivered conversion rates exceeding goals.
Juri Filatov
Industry: Cryptocurrency Exchange Location: Singapore Year of foundation: 2017
In just over two years of operation, KuCoin established itself as a leading cryptocurrency exchange, offering 400 trading pairs and averaging approximately $30 million daily in trading volume. The platform provides security, flexibility, and convenience to customers across over 100 countries, distinguished by its intuitive transaction interface and early listings of new crypto assets. KuCoin's native token, KuCoin Shares (KCS), frequently ranks as the platform's most heavily-traded asset by volume.
Challenge
KuCoin sought to expand beyond its established presence in Asian markets and become a globally recognized household name in crypto trading. The exchange partnered with Cointraffic to achieve two primary objectives:
- Marketing new crypto asset listings to previously untapped markets
- Raising brand awareness globally among crypto traders
Strategy and Preparation
Cointraffic began with short-term test campaigns (3–5 days) using limited ad sets to demonstrate potential results. After KuCoin approved the approach, the partnership scaled to large-scale campaigns featuring unique banner designs from Cointraffic's in-house design team.
The scope expanded significantly, eventually running up to four simultaneous ad campaigns delivering approximately 4 million daily impressions. Cointraffic implemented HTML5-driven animated banners and advanced graphics to enhance campaign effectiveness.
Results
The partnership successfully increased traffic, exchange registrations, and global brand awareness. KuCoin now ranks among the industry's top-tier exchanges, handling thousands of customers worldwide. According to Perry Kniest, KuCoin Chief System Architect: "Cointraffic has been instrumental in driving high-quality traffic to KuCoin.com website" with conversion rates exceeding goals.
Written by
CEO & Co-founder at Cointraffic
Juri Filatov is the CEO and Co-founder of Cointraffic.com, a leading crypto advertising network that delivers advanced advertising and monetisation solutions for the blockchain sector. With over eight years at Cointraffic, Juri's expertise in technical strategy and leadership has propelled the platform's influence within the industry.
