Case Study: Outer Ring MMO x Cointraffic
Outer Ring MMO is a science fiction MMORPG with a tokenized economy. Since 2021, Cointraffic has served as their PR partner — delivering 15 successful press release campaigns that generated over 10 million impressions within two months.
Juri Filatov
Client Overview
Outer Ring MMO is a science fiction MMORPG featuring a tokenized economy inspired by the Outer Ring Saga novel. Players engage across five species organized into four factions competing for planetary control and resources.
Since 2021, Cointraffic has served as Outer Ring's PR partner, delivering comprehensive promotional services for game and feature releases to global audiences.
Challenge
Outer Ring MMO struggled with visibility in the competitive gaming industry. The company needed a strategic PR approach to effectively communicate unique game features and generate widespread interest among worldwide gamers.
Cointraffic's PR Strategy
Cointraffic developed a customized strategy centered on press release campaigns for game launches and updates:
Proper Media Selection
The team identified influential media outlets serving Web3 and gaming communities globally, ensuring the press releases reached the right audience.
SEO-Optimized Content
Skilled writers created content with strategic keyword placement and backlinks to enhance search engine rankings and organic traffic.
Global Coverage
Cointraffic's extensive media partner network achieved comprehensive worldwide coverage for each campaign.
Personalized Communication
The PR team maintained constant coordination with both Outer Ring and media outlets, ensuring smooth information dissemination.
Results
Increased Brand Awareness
Press releases generated significant buzz around game and feature releases, boosting brand visibility.
Enhanced Traffic and Engagement
Combined press release and display advertising campaigns delivered over 10 million impressions within two months. The team completed the entire PR process — from offer compilation through distribution — in just 7 days.
Global Reach
Media coverage enabled Outer Ring to reach diverse gaming audiences across multiple regions.
Strengthened Partnerships
Successful campaigns built trust with influential media outlets and opened doors for future collaborations.
New Game Releases
Outer Ring has entrusted Cointraffic with announcing partner game projects.
Conclusion
Through 15 successful press release campaigns, Cointraffic effectively promoted Outer Ring's releases globally, increasing brand awareness, engagement, and player interest while supporting continued growth in the competitive gaming sector.
Written by
CEO & Co-founder at Cointraffic
Juri Filatov is the CEO and Co-founder of Cointraffic.com, a leading crypto advertising network that delivers advanced advertising and monetisation solutions for the blockchain sector. With over eight years at Cointraffic, Juri's expertise in technical strategy and leadership has propelled the platform's influence within the industry.
