How to Get First Clients for Your Cryptocurrency Gambling Project

Every year, billions of dollars of profit are generated in the online gambling industry, and each year, crypto gambling is accounting for a bigger and bigger percentage of this total. There are several advantages of gambling with cryptocurrency and bitcoin, for both casinos and their customers:

Fast, hassle-free transactions

Deposits and withdrawals using bitcoin can be completed in one hour or less, and with other cryptocurrencies (such as Litecoin and Ethereum) this process is even faster.

It is cheap

Comparing to the standard payment methods used in the gambling niche cryptocurrency transactions are very cheap to process and no 3rd party companies are needed for that.

It is anonymous

In general, there is no need to pass any personal data while making the payments in crypto.

What do you need to launch a proper crypto gambling business?

License

Back in the days a lot of crypto gambling websites started their activity with no license. Nowadays, when the competition is high and a lot of reputable brands accepting crypto, it will be hard to get clients with no license.

Trusted game/odds providers

If you are planning to run a casino or sportsbook, then you need to get trusted and original games or odds providers for your business. This is important not to use any pirated scripts, as they are easy to spot and as a result, your reputation will be ruined.

Dev team

You don't need to have a huge team to start, but at least one front-end, back-end developer should be on board with one designer assisting with the website design and creatives for the campaigns. Pay additional attention to balance management functions, such as deposits and withdrawals.

How to prepare your websites for the leads?

Now you have a gambling website created with a license and trusted games on board, but this will not bring any customers yet. This is when the marketing strategy should be prepared with the proper amount of employees responsible for:

Bonuses

Most common stuff that every gambling website has. You need to have some bonuses that will catch the attention of potential customer coming to your website. 1st deposit, 2nd deposit and reload bonuses are something that you can start with.

Automated e-mails

A welcome e-mail is the first thing you need to set up, where all current bonuses and promotions will be mentioned together with a friendly welcoming. Automated series of emails is also a nice tool to keep the newly registered user engaged.

Customer support

Even a properly working product needs support, especially in the gambling niche. A lot of customers will ask some basic stuff before making their first deposit to check the level of care and professionalism of the support team.

Terms and Conditions

Most people will skip reading this part, but it is essential to have proper T&C written with all aspects and potential violations listed there. This document should include rules regarding everything you have on offer for the client: Bonuses, Promotions, Deposits, Withdrawals.

Where to get traffic?

SEO

Search engine optimization. Your project should be optimized for proper keywords, although it is near to impossible to become the number one brand in Google nowadays even if you are not limited in budget.

Forums

It is a 'must-have' to start a topic in a gambling section of Bitcointalk to let users know about your product, but it will be hard to gain solid leads from there while you are new to the market.

Affiliates

There are tons of gambling affiliate websites created ready to promote your brand on the revenue share based program. The only problem is that all big affiliates have massive deals with the industry leading brands that would be hard to beat.

All three ways listed above will not bring any fast results. These methods are more suitable for the long-term strategy.

Paid advertising – the quickest and most effective way to start

Paid advertising is one of the traffic sources that can be set up quickly and that can start to bring the clients right away. Paid ads for gambling cannot be acquired from Google or Facebook ads, as these platforms do not allow you to promote gambling.

Personal outreach

You can start contacting with all crypto and gambling-related websites and try to buy out the banner or listing positions there are on offer. The outreach method is hard not only physically but morally, as most of the times you will not get any answer at all.

Advertising networks

These are the independent from Google networks which have their own list of publishers selling their ad spaces to the network advertisers. Cointraffic is one of these networks, and what is really important, it focuses on cryptocurrency audience only! With Cointraffic you can launch 3 different types of ads: Banners, Native Ads and Press Release distribution services.

Conclusion

Making a new cryptocurrency gambling website is not easy, but this niche has a lot of money and customers. Make sure that you have a proper team and marketing budget for the launch. Don't hesitate to contact if you will have any need for crypto gambling traffic, as this is what we are already providing for the industry leaders.