How Banner Ads Helped 1xBit to Settle on the Crypto Gambling Market
1xBit drove 7,000+ unique daily visitors before the Champions League final using Cointraffic banner campaigns. This case study covers how 56 different banner formats and geo-targeted HTML5 ads with live odds built a leading crypto sportsbook presence.
Juri Filatov
1xBit is a cryptocurrency casino and sportsbook established by 1xBet, capitalizing on growth within the crypto sector. The platform accepts more than 20 different crypto assets and offers rewarding bonuses, casino games, and comprehensive sports betting options.
Industry: Sportsbook and Casino Location: Cyprus Year Founded: 2015
Challenge
The advertising partnership with 1xBit began in 2017 with initial goals centered on brand building and user acquisition, as the company was new to the crypto gambling market. Personal meetings at gambling conferences helped establish a foundation of mutual understanding between the parties.
Recently, the strategy shifted from acquiring new users to emphasizing retention. Marketing messages began targeting existing registered users for reactivation and engagement.
Strategy and Preparation
Multiple banner ad formats were deployed to enable geo-targeting and test different sizes, placements, and messaging approaches.
Sports Betting Campaigns: Campaigns aligned with major sporting events like the Champions League final. HTML5 technology allowed live odds integration that automatically updated with match information, keeping audiences informed about upcoming events.
Casino Promotion: Animated banners highlighted key offerings:
- Up to 7 BTC welcome bonus package
- 20+ cryptocurrencies supported
- Fast payouts and withdrawals
- 3,000+ games
A press release campaign announced 1xBet's sponsorship deal with Liverpool, targeting cryptocurrency audiences across 14 crypto-related websites in local languages.
Results
- 7,000+ unique daily visitors were driven to 1xBit prior to the Champions League final in May 2019
- 56 different banner formats launched across the Cointraffic system
- Banner campaigns targeted five geographic groups: English, French, Portuguese, Russian, and Spanish-speaking users
- Above-average CTR achieved through frequent design changes and optimization
- Significant growth in both new player registrations and user retention rates
Written by
CEO & Co-founder at Cointraffic
Juri Filatov is the CEO and Co-founder of Cointraffic.com, a leading crypto advertising network that delivers advanced advertising and monetisation solutions for the blockchain sector. With over eight years at Cointraffic, Juri's expertise in technical strategy and leadership has propelled the platform's influence within the industry.
