What Are The Different Types of Advertising Formats and How To Choose One?

An effective advertising campaign increases project awareness and visibility. Click-through-rate (CTR) serves as a key metric for gauging advertisement relevancy and performance. The platform recommends trying different formats to identify what works best.

Banner Ads

Standard formats:

• In-page desktop: 300×250, 728×90, 160×600 (average CTR 0.10%, CPM from €3.5)
• In-page mobile: 320×100, 300×250, 320×50 (average CTR 0.20%, CPM from €3.5)

Non-standard formats:

• Sticky desktop: 1440×48 (average CTR 0.20%, CPM from €4)
• Sticky mobile: 600×75 (average CTR 0.85%, CPM from €4)
• Header desktop: 1440×90 (average CTR 0.25%, CPM from €5)
• Slide desktop+mobile: 150×150 (average CTR 1%, CPM from €3)

Native Ads

• Content-integrated desktop+mobile: Text+Image 800×600 (average CTR 0.20%, CPM from €3)
• Notification desktop+mobile: Text+Image 192×192 (average CTR 0.45%, CPM from €3.5)

Pop-under Ads

• Pop-under desktop and mobile: Link-based format (CPM from €1)

In-Page Desktop and In-Page Mobile

These popular, standardized formats suit advertisers wanting to reach a diverse audience and build positive brand perceptions. CTR ranges from 0.05%–0.20%. Benefits include brand awareness on premium crypto websites, high impression volumes, and long-term campaign capability.

Regular optimization is essential — removing underperforming sites prevents wasted spending.

Sticky Desktop, Sticky Mobile, and Premium Header Desktop

Premium header banners grab user attention immediately upon site visit. Sticky ads remain fixed during scrolling. These formats deliver higher CTR (0.20%–0.85%) than in-page options but may have limited premium website availability due to custom sizing requirements.

Ideal for medium-to-high budgets and exclusive promotional offers.

Slide Desktop + Mobile

Dynamic banners displaying to page sides achieve over 1% average CTR. Small size (150×150) creates higher misclick vulnerability, balanced by lower CPM pricing.

Suitable for campaigns prioritizing volume, small budgets, and exclusive promotions.

Native Ads (Content-Integrated) Desktop + Mobile

These ads match the look, feel, and function of the platform on which they appear, merging organically with editorial content. Average CTR: 0.10%–0.20%. Requires catchy headline (50 characters), description (250 characters), 800×600 image, and tracker link.

Best for quality reach, long-term campaigns, and geo-targeted traffic.

Native Ads (Notification) Desktop + Mobile

This format mimics push notifications, appearing in the upper right corner (desktop) or dropping from top (mobile). Average CTR: 0.35%–0.45%. Requires headline (30 characters), description (60 characters), 192×192 image, and tracker link.

A/B testing different headings and visuals is recommended to optimize performance.

Pop-under Desktop and Pop-under Mobile

Ads display in new browser tabs when visitors click publisher sites. This format requires no banner inventory — only a link. Quality may be lower, but volume and cost-per-click remain attractive. Ideal for short-term campaigns targeting quantity in Tier 3 countries.

Key Recommendations

No single advertising format can be a rainmaker for your marketing campaign. Success requires testing different configurations and combinations.

Additional best practices include:

• Dynamic GIF and HTML5 banners outperform static JPG/PNG formats
• Create high-quality, eye-catching banners matching your landing page design
• Use minimal text with clear calls-to-action
• Employ A/B split testing to identify highest-performing creatives
• Implement UTM tracking tags for traffic source analysis
• Account for geographic performance variance (CTR approximately 10% lower in Tier 1 countries, 10% higher in Tier 3)

The platform operates on an auction basis where higher CPM bids receive traffic preference. Minimum daily budget requirement: €20. Banner files must not exceed 300 KB.

Contact support for personalized campaign planning assistance.