Button Ads on the Cointraffic Marketplace

When Bitcoin falls 45% from its all-time high and the Fear & Greed Index drops to 14, advertising dollars need to be more predictable than ever.

February 2026 will be remembered as one of the most unstable times in the bitcoin industry in the last few years. Bitcoin fell from its all-time high of $122,000 to values between $66,000 and $70,000, which is almost 45%. The Fear and Greed Index dropped to 14, which is the lowest level since November 2025. The market closed $2.56 billion in positions in one day, making it the tenth biggest event in history.

Every crypto project marketer has to make a tough choice at times like this: keep spending money on ads or stop spending money till "better times"? The issue isn't whether or not to spend money on marketing. The issue is HOW to achieve it without taking too many risks.

Why Traditional Advertising Is Risky When Things Are Uncertain

Standard advertising models might make things even more unpredictable when the market is unstable:

• CPM campaigns might see a big jump in cost per thousand impressions during times of volatility.
• CPC auctions — bids change prices in ways that are hard to predict. Today it's $2 per click, but tomorrow it will be $5.
• Programmatic — when there isn't much liquidity, algorithmic trading can cause you to spend too much for placements.

But historical evidence shows that projects that keep up their marketing during corrections come out of them in better shape. The question is how to do it well.

Button Ads on Marketplace: Always Visible on Premium Platforms

Cointraffic Marketplace is a format that overcomes the major difficulty with unknown periods: costs that are hard to anticipate.

Button Ads are set places for ads on the biggest crypto platforms. Not ads that get lost in the content. Not advertising that you can skip. But buttons in important places where people use the platform.

Examples of Placements on Top Platforms

Blockchain Explorers:

• Etherscan.io — the leading Ethereum explorer with millions of visitors
• Solscan.io — the best place to find information about the Solana ecosystem
• Bscscan.com — the best place to find information about the BNB Chain

Crypto Media and Aggregators:

• Cointelegraph.com — one of the biggest news sites for cryptocurrencies
• CryptoCompare.com — a well-known site for gathering info and trading
• BeInCrypto.com — a global news site for cryptocurrencies

Three Reasons to Choose Button Ads Right Now

1. A Fixed Price Means No Money Worries

You may check the precise cost of placement before the campaign starts. No matter what happens in the market — whether it dips by 20% or rises by 50% — the price you see is the price you get. No bidding involved, and no need to worry about fluctuating bids.

When Bitcoin loses $200 billion in value every week, being able to precisely predict advertising costs gives you an edge over your competitors.

2. Guaranteed Visibility on Verified Platforms

Button Ads are put on sites with millions of users that don't lose traffic when they make changes. On the contrary, activity often goes up when users check transactions and keep an eye on the market more often.

Our personal account managers will assist you in choosing the best platforms for your needs, give you exact reach numbers, and provide all the information you need about each placement.

3. Easy to Use and Quick to Start

Marketplace is like an online store:

• Choose a platform and a format
• Check to see if there are any slots open
• Talk to your manager
• Start the campaign

No negotiating, no RFPs, and no waiting for weeks. It only takes a few hours to go from idea to launch.

How to Choose the Right Platform

Different platforms in the Marketplace work well for different kinds of projects:

Blockchain Explorers (Etherscan, Solscan, Bscscan) are great for:

• DeFi protocols and DEX platforms — explorer users actively use smart contracts
• Wallet providers — explorer audiences are tech-savvy users who check their balances often
• NFT marketplaces — traffic from explorers goes up when minting and trade are happening
• Infrastructure projects — developers and power users utilise explorers constantly

Crypto Media (Cointelegraph, CryptoCompare, BeInCrypto) are good for:

• Centralised exchanges — people are actively following the market
• New tokens and IDOs — people who read crypto news are early adopters
• Wide brand awareness — crypto media covers a wide range of people, from novices to experts

How It Works in the Real World

Scenario 1: Starting a New DeFi Product

You're issuing an upgrade to the protocol in a week. You need to reach a tech-savvy audience. A one-week button ad on Etherscan puts your message in front of millions of people monitoring transactions and signing contracts.

Scenario 2: Keeping Brand Awareness Up During the Correction

The market is going down, and competitors are cutting back on marketing. A Button Ad on CryptoCompare keeps you in front of an audience that is always watching portfolios and market situations.

Scenario 3: Testing New Messaging

Before a big campaign, you need to test messaging rapidly. A one-week Button Ad test on a chosen platform gives quick feedback without a long-term commitment.

What to Do Next

The market will be shaky. In these kinds of situations, marketing organisations that use safe tools over hazardous auctions stay ahead of the competition.

Button Ads on Cointraffic Marketplace are more than just a type of ad. They're a means to keep your marketing going when things are crazy and you know exactly how much it will cost. One week of placement. Set pricing. Guaranteed visibility.