5 Juicy Ideas for Your Crypto Banner Ad Designs

You've decided to place a cryptocurrency-related banner ad? Smart move. Affordable, measurable, and effective, banner ads have rightfully claimed their place as the workhorse of today's marketing world.

Within the narrower sphere of crypto media, the in-page banner is king. It's far and away the most requested format — and the one that chalks up the most impressions. In-page banners come in six sizes, with 300×250 (medium rectangle), 728×90 (leaderboard), and 160×600 (wide skyscraper) being the most demanded.

Once you've settled on your size, the next step is to come up with a catchy design: one that grabs viewers' attention, flatters your brand, and drives those all-important clicks.

1. Bitcasino: Keep It Ultra-Simple

There's a lot to be said for keeping things ultra-simple. A no-nonsense approach with a basic background and text that gets right to the point can be highly effective.

Experienced designers will also notice how components can be balanced using "hierarchy." The rules of hierarchy state that the company logo should be visually dominant for brand awareness, but less dominant than the value proposition or the call to action. The value proposition should take up the most space and be the first place your eye lands. The call to action — a button that invites you to "Start Now" or "Learn More" — should be the ad's focal point.

2. The Abyss: Consistency Across Channels

This ad's spacey imagery and "multiverse" slogan are definitely no cosmic accident. The Abyss, a platform for MMO games, put significant effort into building its brand identity around a sci-fi, dark universe theme. This is a perfect example of consistency in design across multiple marketing channels — an important part of maintaining valuable brand identity.

The takeaway: if you've already got a design theme for your other marketing material, make sure your banner ad matches.

Another strong element is the countdown clock at the bottom. The way the clock ticks down those seconds attracts attention on the page similar to an animation, and it's a perfect tool for instilling a sense of urgency in the reader.

3. HashFlare: Make Your Value Proposition Pop

What pops out at you first when you glance at a HashFlare ad? The value proposition — and that's just as it should be. Their design throws the spotlight on that critical line of text through the use of slightly contrasting background colors, a method that can be a good alternative or complement to simply using a larger font.

4. Cryptospace: Design for Your Specific Audience

Here's a design that's a far cry from the rest of the pack. No cartoon image, no bold offer, no explicit call to action. Instead, the ad for the Cryptospace conference has a slick, professional look with design elements one would expect to find in an investment brochure.

This is a good example of designing with a specific target audience in mind — in this case, serious people with a professional interest in crypto. These particular web surfers will likely tune out loud and colorful ads, and instead zero in on something that looks like it's for them.

5. MonsterBit: Humor and Personality

The MonsterBit example shows how using humor and being a little different can make your ad stand out from the crowd. Having cute monsters never hurts, either.

The design follows the basic rule of hierarchy for the logo and informational message, but gives it a twist with slanted text lines. Like The Abyss example, the style and theme are consistent with the rest of the product — an important part of maintaining brand identity.

Now It's Design Time

Hopefully these examples have given you some fresh ideas and provided just the spark of inspiration you need to get your cryptocurrency ad design rolling.

If you're still lost or don't have time to deal with ad design, Cointraffic is here to help. The experienced team of in-house designers can prepare HTML5 animated banners for your ad campaign.