Why Crypto Businesses Need a Press Release Distribution Campaign

Background

The idea of a Press Release is nothing new and is one of the age-old methods for drawing attention to a particular business, product or event. Due to the way the internet has helped to evolve mass media communications, the functions of a Press Release are expanding, no longer limited to the simple idea of attracting potential customers through a broad viewership.

In addition, a good Press Release can serve to keep already-established customers engaged, educated and informed about a company or product, ready to act upon the knowledge contained therein. Cryptocurrency projects in particular can benefit from Press Releases by focusing on attracting the attention of a relevant audience, thereby providing organic growth that can prove to be priceless.

Misconception #1: A Press Release brings low traffic that result in low conversion rates, so it isn't useful.

While it's true that conversions can't happen without incoming traffic, everybody knows that traffic by itself does not necessarily result in conversions. Some businesses have adopted the belief that traffic coming in from a Press Release isn't valuable.

What's important to understand is that Press Release distribution plays a different role in the sales funnel than to simply bring in conversions. It is used to spread information and increase awareness about a particular brand. The published stories broaden search results for a company or product and are accessible during times when a potential client is unsure about a purchase and needs an additional reason to make a decision.

Misconception #2: A Press Release campaign is only good for boosting SEO.

According to many SEO experts, a website's position in search engine rankings is mostly determined by the number of outbound links pointing to the website. There are, of course, dozens of different metrics that influence search position, and the relevance of these changes frequently.

Google wants to make it hard for websites to monopolize traffic by figuring out patterns in SEO. The overall trend is a shift away from outbound links, meaning they just aren't as important as they once were.

After all, the point of a Press Release campaign is not to up the count of links in to your website. It is more about creating buzz around your project, with better SEO being a collateral effect, and not the main one.

Misconception #3: No one actually reads Press Releases.

The world is a big place, and an inconceivably huge amount of new articles are being published on a daily basis. The competition for online attention is fierce, and in addition to that, people have the choice to receive news from other media, including online video formats, television, and print.

Luckily for those in the industry, Crypto businesses are a niche market, and an extremely selective one at that. This means that the audience looking to read these sorts of stories is relatively small, and as they are hungry for information, there is a definite crowd willing to click on a Crypto-related Press Release hoping to learn something new.

Misconception #4: Press Releases don't bring conversions at all.

Perhaps the biggest challenge that a Press Release distribution campaign faces is the inability to directly measure its results. It is almost impossible to tell what kind of an impact such a campaign will have on a Crypto business, outside of measuring the rate of conversions pre and post campaign.

The truth is that while it is near to impossible to estimate the exact value of a campaign, the effect of getting Press Releases out into the open is long-playing and serves to establish product branding in the long term. As described at the beginning of this article, the content you publish serves to create awareness of a product brand and increase familiarity with it.

Misconception #5: Press Release distribution can be done free of charge.

A Crypto business is perfectly capable of creating its own flawless Press Release and composing a list of major Cryptocurrency outlets to which it will be sent. However, content creation, personal outreach and negotiations are time-consuming matters that often require expertise in the form of marketing and deal making.

No reputable Crypto media websites will be willing to publish a Press Release for free, so a budget will be required to make a campaign happen. In order to get the most out of such a budget, a Crypto business would be wise to hire a distribution service that already has connections and previous experience working with such connections.

Conclusion

Despite the common misconceptions listed above, having a Press Release campaign is a must for any serious Crypto business that wants to truly stand out and have a shot at making a lasting impression for itself on the internet.

Press Releases are a terrific way for a business to generate organic growth while simultaneously building an informational background on its product or service. Since developing trust is an essential component for the Crypto industry, a thorough, well-targeted distribution can serve as a vital component for any Crypto business.

Cointraffic is here to help with every facet of the Press Release campaign, from content creation to rate negotiation to distribution targets. During the course of our 5+ year experience in the Crypto advertising industry, we have managed to build an abundance of strong connections among the most popular Crypto niche-related websites.